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"The big trend," Naisbitt, author of this sermon has been: "Taiwan is a small story, but it very well. China has a big story to tell, unfortunately spoke very bad," Nesbitt referred to "talk too bad ", meaning in the rest of the world peoples to Goutong, our media or a short board, and gradually rising power than the image
Of China in terms of international communication needs to be done. Strengthen gradually rising power of China conformity with the status of media influence, need careful planning and continued to build. As a rising power, China must be commensurate with its status of media power. China to let the world know the big story, we must thoroughly reform our traditional
Means of communication, strengthen international cooperation and multilateral cooperation, to strive for winwin rather than a single win.     Fellow citizens to go abroad often have a surprising discovery that many foreigners to understand China is so amazing even the poor? When the people of the McDonald’s, IBM and Toshiba, etc. well known to the time, Europe and the United